Launching a startup can sometimes feel like walking through a minefield. There are so many things to think about and so many costly mistakes waiting...

You may have heard an appalling number in the news indicating how much “Brand X” paid a celebrity to use their image or signature quote...

One of the important steps in building a business is considering what brand or name you will use to promote and identify the product. But...

Trademarks are a valuable part of a business, including trademarking your company name or brand name. They provide a brand behind which you can position...

Sometimes, the simplest questions require the most complex answers. For example, the question “How much does a trademark cost?” is actually quite difficult to answer...

While there are no hard deadlines for filing for a trademark, you should apply for a trademark as soon as possible to avoid others copying...

If your business is all about its brand and reputation, trademarks can be an important way to protect the brand of your business. If you...

On average it takes about 1 year from start to finish. Every trademark case differs and depends on a number of issues, such as whether...

A trademark owner does not own a word or an image. Rather, the trademark owner owns the use of the mark to identify the source...