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When Businesses Go Bust, Do Trademarks Go Free?

When Businesses Go Bust, Do Trademarks Go Free?

Devin Miller
By Devin Miller

When a business closes, its trademarks don't automatically go free. These valuable assets remain protected under intellectual property law until officially abandoned, sold, or transferred....

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Trademark Turf Wars: Understanding Oppositions at the USPTO

Trademark Turf Wars: Understanding Oppositions at the USPTO

Devin Miller
By Devin Miller

Trademark oppositions at the USPTO are mini-lawsuits that safeguard brand integrity and prevent conflicts. From filing a Notice of Opposition to navigating TTAB proceedings, learn...

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Head-to-Head or Over the Line? The Legalities of Product Comparisons

Head-to-Head or Over the Line? The Legalities of Product Comparisons

Devin Miller
By Devin Miller

Comparative advertising can be a powerful tool, but it’s fraught with legal risks. This article dives into the dos and don’ts of comparing your products...

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Merely Descriptive? More Like Merely Rejected!

Merely Descriptive? More Like Merely Rejected!

Devin Miller
By Devin Miller

Navigating the 'merely descriptive' hurdle in U.S. trademark law can be tricky. Discover why the USPTO rejects descriptive marks, learn real-life examples, and explore strategies...

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How to Make Your Product Seem Rare (Even When It’s Not)

How to Make Your Product Seem Rare (Even When It’s Not)

Devin Miller
By Devin Miller

Learn how 'Limited Edition' claims drive sales by creating urgency and exclusivity. This article explores the psychology behind scarcity marketing, real-world examples from major brands,...

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Trademark Classes Explained: Because 'Protecting Stuff' Isn’t Enough

Trademark Classes Explained: Because 'Protecting Stuff' Isn’t Enough

Devin Miller
By Devin Miller

Trademark classes are the foundation of brand protection, categorizing your business’s goods and services to ensure your trademark's legal coverage. This guide covers what trademark...

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Advertising’s Role in Building a Brand That Lasts

Advertising’s Role in Building a Brand That Lasts

Devin Miller
By Devin Miller

Advertising campaigns do more than sell products—they shape brand identity, foster customer loyalty, and build long-term brand equity. This article dives into how campaigns affect...

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If Looks Could Sell: How Packaging Turns Browsers Into Buyers

If Looks Could Sell: How Packaging Turns Browsers Into Buyers

Devin Miller
By Devin Miller

Packaging is more than just wrapping—it’s the first handshake with your brand. Dive into the ways good design influences buying decisions, builds loyalty, and sets...

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From Catchphrases to Loyalty: Advertising’s Role in Brand Equity

From Catchphrases to Loyalty: Advertising’s Role in Brand Equity

Devin Miller
By Devin Miller

Dive into the power of advertising in building brand equity, from shaping consumer perceptions to creating lasting brand loyalty. Discover examples of iconic campaigns that...

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