Experience | Expertise

Banner Image

Experience | Expertise

🛒 Shopping Cart Closed: You Can’t Add More Classes After Trademark Filing

Trademark filings are locked, but not frozen. You may clarify descriptions, yet new classes or goods/services always require a fresh application. Learn amendment rules and...

Read more
Legal Protection on a Ramen Noodle Budget: How to Trademark Smartly

Secure your trademark on a ramen noodle budget! Learn the cheapest ways to protect your brand, from DIY filing to low-cost legal help, with step-by-step...

Read more
Candy Crush(ed by Trademark Law): Selling Freeze-Dried Treats Safely

Selling freeze-dried candy? Don’t get crushed by trademark law! Learn how to safely brand your sweet treats, avoid common legal pitfalls, and build a business...

Read more
From Startup to Standout: How Trademarks Keep You Unique

From logos to slogans, trademarks protect your startup’s identity and keep you unique. Discover how registering a trademark can help your small business stand out,...

Read more
The Trademark Registration Process: A Journey Through the Valley of Waiting

Wondering how long it takes to get a trademark? Dive into the full journey, including timelines, delays, key steps, and real-life examples. Discover why the...

Read more
Do Trademarks Expire? Only if You Ghost Them!

Wondering if trademarks expire? Only if you ignore them! Learn how trademarks last forever with real use, proof, and renewal. Discover business tips, real cases,...

Read more
What Can (and Absolutely Cannot) Be Trademarked: A Field Guide for the Confused Entrepreneur

Wondering what can and cannot be trademarked? Our guide covers words, phrases, logos, colors, and sounds that are trademarkable—and busts myths about what’s not. Learn...

Read more
Words With Friends: Protecting Your Brand Before Someone Else Does

Trademarking your business’s words or phrases helps secure your brand’s identity, stops competitors from using similar slogans, and builds lasting value. Discover how to protect...

Read more
Is That MY Brand? Not Unless You Sell Yogurt and Tires

Did you spot your brand name on yogurt AND tires? Relax! Trademark law allows different companies to use the same name for unrelated goods or...

Read more
Hey, That’s My Name! What To Do When Someone Hijacks Your Brand

Someone hijacking your business name or logo? Learn how to spot trademark infringement, protect your brand with the USPTO, and use cease-and-desist letters, lawsuits, and...

Read more
Search First, File Later: The Trademark Tip That Saves More Than Just Money

Considering a trademark? A pre-application search helps you avoid costly conflicts, rejections, and legal headaches. Learn why searching first saves you more than just money—and...

Read more
Word Mark vs. Design Mark/Logo Mark: The Trademark Cage Match You Didn’t Know You Needed

Confused about word marks vs. design marks? Discover the key differences, which is right for your brand, and how to register each with the USPTO....

Read more
🏁 Need for Speed: How a ‘Special’ Petition Supercharges Trademarks

Tired of waiting months for trademark approval? Learn how a USPTO “Petition to Make Special” can cut through red tape and get your brand protected...

Read more
Trademark Tetris: Can You Fit All Your Logo Variations in One Filing?

Can one trademark filing protect all your logo variations? Not exactly. Discover how the USPTO views logo variations, why black-and-white might be your best bet,...

Read more
Don’t Poke the ‘Mon: Can You Legally Say Pokémon at Your Event?

Hosting a Pokémon-themed event? Before you print those flyers, read this! Learn what you can and definitely shouldn’t do with trademarked names like “Pokémon” when...

Read more
Trademarking Your Name? Unless You're Elvis, Don't Get Your Hopes Up

Thinking of trademarking your name? Unless you're as famous as Elvis or Oprah, it’s not happening. This article breaks down why personal name trademarks are...

Read more
Lost in Translation: How Your Trademark Having A Meaning In Another Language Could Get You in Trouble Abroad

Before you trademark that clever brand name, make sure it doesn’t mean “dumpster fire” in Swahili. Learn how language checks and the Doctrine of Foreign...

Read more
Trademark Turndowns: When Industry Jargon Isn’t Up for Grabs

Think “AI Solutions” is a great trademark? Think again. The USPTO isn’t handing out ownership of industry jargon. Learn why common terms like “cloud computing”...

Read more
Brand Shield: How Amazon's Registry Stops Fakes Faster Than You Can Say ‘Counterfeit’

Amazon Brand Registry helps sellers protect trademarks, fight fakes, and gain control over product listings. Learn how this powerful tool shields your brand on the...

Read more
Borderline Brilliant: Lock Down Your Brand at the Border

Registering your trademark with U.S. Customs and Border Protection (CBP) gives your brand frontline defense. Learn how CBP stops counterfeit goods at the border and...

Read more
Don't Let Your Trademark Expire—What You Need to Know!

Learn how to keep your trademark active with this comprehensive guide on maintenance fees and proof of continued use. Avoid costly mistakes and protect your...

Read more
Notice of Allowance ≠ Trademark Registration – Here’s What You Still Need to Do

After receiving a Notice of Allowance (NOA), your trademark isn’t registered yet! You must submit proof of use in commerce via a Statement of Use...

Read more
The Trademark Split Decision: Adding Classes Without Losing Your Mind

When the USPTO requires you to split your trademark application into multiple classes, it can feel overwhelming. But don’t worry! This guide breaks down why...

Read more
When Your Trademark’s Description Isn’t Picture Perfect

Trademark examiners often request changes to logo descriptions to ensure clarity and legal accuracy. But what does that mean for your brand? In this guide,...

Read more
Not Good Enough? What Happens When the USPTO Wants More Evidence

Trademark specimen rejected? Don't panic! The USPTO often requests additional evidence to prove use in commerce. This guide covers why specimens get rejected, how to...

Read more
Examiner Edits: When the USPTO Wants You to Fine-Tune Your Class Description

Trademark examiners often request changes to goods and services descriptions to ensure compliance with classification rules. Learn why these edits are necessary, how to navigate...

Read more
Trademark Disclaimers: Because You Can’t Own Every Word

Did you know you can trademark a brand name but not claim ownership over common words? That’s where trademark disclaimers come in. They keep businesses...

Read more
Why ‘Tasty Burgers’ Won’t Get a Trademark: The Power of Distinctiveness

Trademarks must be distinctive to get legal protection, meaning generic names like 'Tasty Burgers' often get rejected. This guide explores how to craft a strong,...

Read more
Confusingly Similar? Your Trademark’s Identity Crisis Explained

Trademark rejection for "confusingly similar" can derail your brand plans. This guide breaks down what it means, why it happens, and how to avoid it....

Read more
Trademarks & Your Brand: When to Protect It and When to Just Chill (Apps, Swag, Social Media & Apparel Edition)

Not every business element needs a trademark. This guide breaks down when to protect your brand in mobile apps, promotional merchandise, social media, and apparel....

Read more
  • 1
  • 2