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When Businesses Go Bust, Do Trademarks Go Free?
When a business closes, its trademarks don't automatically go free. These valuable assets remain protected under intellectual property law until officially abandoned, sold, or transferred....
Trademark Turf Wars: Understanding Oppositions at the USPTO
Trademark oppositions at the USPTO are mini-lawsuits that safeguard brand integrity and prevent conflicts. From filing a Notice of Opposition to navigating TTAB proceedings, learn...
Head-to-Head or Over the Line? The Legalities of Product Comparisons
Comparative advertising can be a powerful tool, but it’s fraught with legal risks. This article dives into the dos and don’ts of comparing your products...
Merely Descriptive? More Like Merely Rejected!
Navigating the 'merely descriptive' hurdle in U.S. trademark law can be tricky. Discover why the USPTO rejects descriptive marks, learn real-life examples, and explore strategies...
How to Make Your Product Seem Rare (Even When It’s Not)
Learn how 'Limited Edition' claims drive sales by creating urgency and exclusivity. This article explores the psychology behind scarcity marketing, real-world examples from major brands,...
Trademark Classes Explained: Because 'Protecting Stuff' Isn’t Enough
Trademark classes are the foundation of brand protection, categorizing your business’s goods and services to ensure your trademark's legal coverage. This guide covers what trademark...
Advertising’s Role in Building a Brand That Lasts
Advertising campaigns do more than sell products—they shape brand identity, foster customer loyalty, and build long-term brand equity. This article dives into how campaigns affect...
If Looks Could Sell: How Packaging Turns Browsers Into Buyers
Packaging is more than just wrapping—it’s the first handshake with your brand. Dive into the ways good design influences buying decisions, builds loyalty, and sets...
From Catchphrases to Loyalty: Advertising’s Role in Brand Equity
Dive into the power of advertising in building brand equity, from shaping consumer perceptions to creating lasting brand loyalty. Discover examples of iconic campaigns that...