Experience | Expertise

Accents in trademarks can matter more than you think. While the USPTO treats accented and unaccented versions as equivalent, global offices may differ. Learn when...

Design patents and trade dress both protect product looks, but in different ways. This guide compares coverage, requirements, cases, and strategies so businesses can decide...

Trademark filings are locked, but not frozen. You may clarify descriptions, yet new classes or goods/services always require a fresh application. Learn amendment rules and...

Secure your trademark on a ramen noodle budget! Learn the cheapest ways to protect your brand, from DIY filing to low-cost legal help, with step-by-step...

Selling freeze-dried candy? Don’t get crushed by trademark law! Learn how to safely brand your sweet treats, avoid common legal pitfalls, and build a business...

From logos to slogans, trademarks protect your startup’s identity and keep you unique. Discover how registering a trademark can help your small business stand out,...

Wondering how long it takes to get a trademark? Dive into the full journey, including timelines, delays, key steps, and real-life examples. Discover why the...

Wondering if trademarks expire? Only if you ignore them! Learn how trademarks last forever with real use, proof, and renewal. Discover business tips, real cases,...

Wondering what can and cannot be trademarked? Our guide covers words, phrases, logos, colors, and sounds that are trademarkable—and busts myths about what’s not. Learn...

Trademarking your business’s words or phrases helps secure your brand’s identity, stops competitors from using similar slogans, and builds lasting value. Discover how to protect...

Did you spot your brand name on yogurt AND tires? Relax! Trademark law allows different companies to use the same name for unrelated goods or...

Someone hijacking your business name or logo? Learn how to spot trademark infringement, protect your brand with the USPTO, and use cease-and-desist letters, lawsuits, and...

Considering a trademark? A pre-application search helps you avoid costly conflicts, rejections, and legal headaches. Learn why searching first saves you more than just money—and...

Confused about word marks vs. design marks? Discover the key differences, which is right for your brand, and how to register each with the USPTO....

Tired of waiting months for trademark approval? Learn how a USPTO “Petition to Make Special” can cut through red tape and get your brand protected...

Can one trademark filing protect all your logo variations? Not exactly. Discover how the USPTO views logo variations, why black-and-white might be your best bet,...

Hosting a Pokémon-themed event? Before you print those flyers, read this! Learn what you can and definitely shouldn’t do with trademarked names like “Pokémon” when...

Thinking of trademarking your name? Unless you're as famous as Elvis or Oprah, it’s not happening. This article breaks down why personal name trademarks are...

Before you trademark that clever brand name, make sure it doesn’t mean “dumpster fire” in Swahili. Learn how language checks and the Doctrine of Foreign...

Think “AI Solutions” is a great trademark? Think again. The USPTO isn’t handing out ownership of industry jargon. Learn why common terms like “cloud computing”...

Amazon Brand Registry helps sellers protect trademarks, fight fakes, and gain control over product listings. Learn how this powerful tool shields your brand on the...

Registering your trademark with U.S. Customs and Border Protection (CBP) gives your brand frontline defense. Learn how CBP stops counterfeit goods at the border and...

Learn how to keep your trademark active with this comprehensive guide on maintenance fees and proof of continued use. Avoid costly mistakes and protect your...

After receiving a Notice of Allowance (NOA), your trademark isn’t registered yet! You must submit proof of use in commerce via a Statement of Use...

When the USPTO requires you to split your trademark application into multiple classes, it can feel overwhelming. But don’t worry! This guide breaks down why...

Trademark examiners often request changes to logo descriptions to ensure clarity and legal accuracy. But what does that mean for your brand? In this guide,...

Trademark specimen rejected? Don't panic! The USPTO often requests additional evidence to prove use in commerce. This guide covers why specimens get rejected, how to...

Trademark examiners often request changes to goods and services descriptions to ensure compliance with classification rules. Learn why these edits are necessary, how to navigate...

Did you know you can trademark a brand name but not claim ownership over common words? That’s where trademark disclaimers come in. They keep businesses...

Trademarks must be distinctive to get legal protection, meaning generic names like 'Tasty Burgers' often get rejected. This guide explores how to craft a strong,...