News
Your Move! Protect Your Board Game or Card Game Brand with a Trademark
Protecting your board or card game with a trademark is essential in today’s competitive market. This guide explains the process, benefits, and common pitfalls to...
Bad Faith Domains: Are You a Victim of Cybersquatting?
Cybersquatting is a growing issue in the digital age. This article explores what it is, the criteria to identify it, and your legal options. Whether...
Why Your US Trademark Application is Required to Have a Made-in-America Lawyer
The USPTO requires foreign applicants to have a US attorney for trademark filings—a rule aimed at combating fraudulent claims and protecting US businesses. Explore the...
When Businesses Go Bust, Do Trademarks Go Free?
When a business closes, its trademarks don't automatically go free. These valuable assets remain protected under intellectual property law until officially abandoned, sold, or transferred....
Trademark Turf Wars: Understanding Oppositions at the USPTO
Trademark oppositions at the USPTO are mini-lawsuits that safeguard brand integrity and prevent conflicts. From filing a Notice of Opposition to navigating TTAB proceedings, learn...
Head-to-Head or Over the Line? The Legalities of Product Comparisons
Comparative advertising can be a powerful tool, but it’s fraught with legal risks. This article dives into the dos and don’ts of comparing your products...
Merely Descriptive? More Like Merely Rejected!
Navigating the 'merely descriptive' hurdle in U.S. trademark law can be tricky. Discover why the USPTO rejects descriptive marks, learn real-life examples, and explore strategies...
How to Make Your Product Seem Rare (Even When It’s Not)
Learn how 'Limited Edition' claims drive sales by creating urgency and exclusivity. This article explores the psychology behind scarcity marketing, real-world examples from major brands,...
Trademark Classes Explained: Because 'Protecting Stuff' Isn’t Enough
Trademark classes are the foundation of brand protection, categorizing your business’s goods and services to ensure your trademark's legal coverage. This guide covers what trademark...