News
Trademarks & Your Brand: When to Protect It and When to Just Chill (Apps, Swag, Social Media & Apparel Edition)
Not every business element needs a trademark. This guide breaks down when to protect your brand in mobile apps, promotional merchandise, social media, and apparel....
Favicons & Trademarks: Protecting the "Smallest" Part of Your Brand
Favicons are small but mighty in brand identity. Can you trademark yours? This article explores the legal, strategic, and business benefits of favicon trademarks, plus...
The U.S. Trademark Supplemental Register: The VIP Lounge for “Not Quite Famous” Brands
The U.S. Trademark Supplemental Register is a valuable tool for brands that aren’t yet distinctive enough for full trademark protection. Learn how it works, why...
Title Fight: Can You Trademark a Book Name in the U.S.?
Can you trademark a book title in the U.S.? Single titles generally don’t qualify, but series titles and brands can. This guide explains the rules,...
Trademark Classes: All for One OR One for All
Trademark classes are key to protecting your brand, but how many should you select? Filing under one class is cost-effective, but limits protection. Filing for...
Your Move! Protect Your Board Game or Card Game Brand with a Trademark
Protecting your board or card game with a trademark is essential in today’s competitive market. This guide explains the process, benefits, and common pitfalls to...
Bad Faith Domains: Are You a Victim of Cybersquatting?
Cybersquatting is a growing issue in the digital age. This article explores what it is, the criteria to identify it, and your legal options. Whether...
Why Your US Trademark Application is Required to Have a Made-in-America Lawyer
The USPTO requires foreign applicants to have a US attorney for trademark filings—a rule aimed at combating fraudulent claims and protecting US businesses. Explore the...
When Businesses Go Bust, Do Trademarks Go Free?
When a business closes, its trademarks don't automatically go free. These valuable assets remain protected under intellectual property law until officially abandoned, sold, or transferred....