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Trademarks protect far more than names and logos. Modern trademark law allows businesses to secure exclusive rights to colors, sounds, product packaging, restaurant designs, and...

Trademarking a name isn’t just a filing fee—it’s a strategic investment with multiple cost layers. From USPTO application fees and class selection to potential legal...

When another business uses your name, trademark law determines whether consumer confusion exists. Learn how trademark infringement works, when to take action, and why registration...

Owning a trademark doesn’t automatically give you control over a matching website URL. Domain ownership follows separate ICANN rules, and reclaiming a domain requires proving...

Owning a trademark doesn’t always mean you have exclusive rights everywhere. Trademark protection depends on industry classification, geographic scope, and the likelihood of consumer confusion....

Understanding how much a trademark costs isn’t as simple as checking a price list. Trademark expenses vary based on filing fees, legal review, market competition,...

A domain name and a trademark are not the same—and confusing them can be costly. While a URL helps customers find your website, only a...

Trademarking a word or phrase protects your brand identity, prevents customer confusion, and transforms marketing language into a legally enforceable business asset. From slogans to...

Confused about whether you need separate trademark applications for your logo and brand name? Learn why the USPTO treats word marks and design marks differently—and...

Learn the difference between ™ and ® and how each protects your brand. Discover why registering your trademark with the USPTO is the smartest move...

Learn how trademarks protect your business identity, boost brand trust, and prevent copycats. Discover why registering your mark with the USPTO turns your logo into...

Trademarks protect your brand name, logo, and reputation from copycats. Learn why every business—big or small—should trademark its identity to stay competitive and legally secure...

Accents in trademarks can matter more than you think. While the USPTO treats accented and unaccented versions as equivalent, global offices may differ. Learn when...

Design patents and trade dress both protect product looks, but in different ways. This guide compares coverage, requirements, cases, and strategies so businesses can decide...

Trademark filings are locked, but not frozen. You may clarify descriptions, yet new classes or goods/services always require a fresh application. Learn amendment rules and...

Secure your trademark on a ramen noodle budget! Learn the cheapest ways to protect your brand, from DIY filing to low-cost legal help, with step-by-step...

Selling freeze-dried candy? Don’t get crushed by trademark law! Learn how to safely brand your sweet treats, avoid common legal pitfalls, and build a business...

From logos to slogans, trademarks protect your startup’s identity and keep you unique. Discover how registering a trademark can help your small business stand out,...

Wondering how long it takes to get a trademark? Dive into the full journey, including timelines, delays, key steps, and real-life examples. Discover why the...

Wondering if trademarks expire? Only if you ignore them! Learn how trademarks last forever with real use, proof, and renewal. Discover business tips, real cases,...

Wondering what can and cannot be trademarked? Our guide covers words, phrases, logos, colors, and sounds that are trademarkable—and busts myths about what’s not. Learn...

Trademarking your business’s words or phrases helps secure your brand’s identity, stops competitors from using similar slogans, and builds lasting value. Discover how to protect...

Did you spot your brand name on yogurt AND tires? Relax! Trademark law allows different companies to use the same name for unrelated goods or...

Someone hijacking your business name or logo? Learn how to spot trademark infringement, protect your brand with the USPTO, and use cease-and-desist letters, lawsuits, and...

Considering a trademark? A pre-application search helps you avoid costly conflicts, rejections, and legal headaches. Learn why searching first saves you more than just money—and...

Confused about word marks vs. design marks? Discover the key differences, which is right for your brand, and how to register each with the USPTO....

Tired of waiting months for trademark approval? Learn how a USPTO “Petition to Make Special” can cut through red tape and get your brand protected...

Can one trademark filing protect all your logo variations? Not exactly. Discover how the USPTO views logo variations, why black-and-white might be your best bet,...

Hosting a Pokémon-themed event? Before you print those flyers, read this! Learn what you can and definitely shouldn’t do with trademarked names like “Pokémon” when...

Thinking of trademarking your name? Unless you're as famous as Elvis or Oprah, it’s not happening. This article breaks down why personal name trademarks are...