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Tired of waiting months for trademark approval? Learn how a USPTO “Petition to Make Special” can cut through red tape and get your brand protected...

Can one trademark filing protect all your logo variations? Not exactly. Discover how the USPTO views logo variations, why black-and-white might be your best bet,...

Hosting a Pokémon-themed event? Before you print those flyers, read this! Learn what you can and definitely shouldn’t do with trademarked names like “Pokémon” when...

Thinking of trademarking your name? Unless you're as famous as Elvis or Oprah, it’s not happening. This article breaks down why personal name trademarks are...

Before you trademark that clever brand name, make sure it doesn’t mean “dumpster fire” in Swahili. Learn how language checks and the Doctrine of Foreign...

Think “AI Solutions” is a great trademark? Think again. The USPTO isn’t handing out ownership of industry jargon. Learn why common terms like “cloud computing”...

Amazon Brand Registry helps sellers protect trademarks, fight fakes, and gain control over product listings. Learn how this powerful tool shields your brand on the...

Registering your trademark with U.S. Customs and Border Protection (CBP) gives your brand frontline defense. Learn how CBP stops counterfeit goods at the border and...

Learn how to keep your trademark active with this comprehensive guide on maintenance fees and proof of continued use. Avoid costly mistakes and protect your...

After receiving a Notice of Allowance (NOA), your trademark isn’t registered yet! You must submit proof of use in commerce via a Statement of Use...

When the USPTO requires you to split your trademark application into multiple classes, it can feel overwhelming. But don’t worry! This guide breaks down why...

Trademark examiners often request changes to logo descriptions to ensure clarity and legal accuracy. But what does that mean for your brand? In this guide,...

Trademark specimen rejected? Don't panic! The USPTO often requests additional evidence to prove use in commerce. This guide covers why specimens get rejected, how to...

Trademark examiners often request changes to goods and services descriptions to ensure compliance with classification rules. Learn why these edits are necessary, how to navigate...

Did you know you can trademark a brand name but not claim ownership over common words? That’s where trademark disclaimers come in. They keep businesses...

Trademarks must be distinctive to get legal protection, meaning generic names like 'Tasty Burgers' often get rejected. This guide explores how to craft a strong,...

Trademark rejection for "confusingly similar" can derail your brand plans. This guide breaks down what it means, why it happens, and how to avoid it....

Not every business element needs a trademark. This guide breaks down when to protect your brand in mobile apps, promotional merchandise, social media, and apparel....

Favicons are small but mighty in brand identity. Can you trademark yours? This article explores the legal, strategic, and business benefits of favicon trademarks, plus...

The U.S. Trademark Supplemental Register is a valuable tool for brands that aren’t yet distinctive enough for full trademark protection. Learn how it works, why...

Can you trademark a book title in the U.S.? Single titles generally don’t qualify, but series titles and brands can. This guide explains the rules,...

Trademark classes are key to protecting your brand, but how many should you select? Filing under one class is cost-effective, but limits protection. Filing for...

Protecting your board or card game with a trademark is essential in today’s competitive market. This guide explains the process, benefits, and common pitfalls to...

Cybersquatting is a growing issue in the digital age. This article explores what it is, the criteria to identify it, and your legal options. Whether...

The USPTO requires foreign applicants to have a US attorney for trademark filings—a rule aimed at combating fraudulent claims and protecting US businesses. Explore the...

When a business closes, its trademarks don't automatically go free. These valuable assets remain protected under intellectual property law until officially abandoned, sold, or transferred....

Trademark oppositions at the USPTO are mini-lawsuits that safeguard brand integrity and prevent conflicts. From filing a Notice of Opposition to navigating TTAB proceedings, learn...

Comparative advertising can be a powerful tool, but it’s fraught with legal risks. This article dives into the dos and don’ts of comparing your products...

Navigating the 'merely descriptive' hurdle in U.S. trademark law can be tricky. Discover why the USPTO rejects descriptive marks, learn real-life examples, and explore strategies...

Learn how 'Limited Edition' claims drive sales by creating urgency and exclusivity. This article explores the psychology behind scarcity marketing, real-world examples from major brands,...