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When Your Trademark’s Description Isn’t Picture Perfect
Trademark examiners often request changes to logo descriptions to ensure clarity and legal accuracy. But what does that mean for your brand? In this guide,...
Not Good Enough? What Happens When the USPTO Wants More Evidence
Trademark specimen rejected? Don't panic! The USPTO often requests additional evidence to prove use in commerce. This guide covers why specimens get rejected, how to...
Examiner Edits: When the USPTO Wants You to Fine-Tune Your Class Description
Trademark examiners often request changes to goods and services descriptions to ensure compliance with classification rules. Learn why these edits are necessary, how to navigate...
Trademark Disclaimers: Because You Can’t Own Every Word
Did you know you can trademark a brand name but not claim ownership over common words? That’s where trademark disclaimers come in. They keep businesses...
Why ‘Tasty Burgers’ Won’t Get a Trademark: The Power of Distinctiveness
Trademarks must be distinctive to get legal protection, meaning generic names like 'Tasty Burgers' often get rejected. This guide explores how to craft a strong,...
Confusingly Similar? Your Trademark’s Identity Crisis Explained
Trademark rejection for "confusingly similar" can derail your brand plans. This guide breaks down what it means, why it happens, and how to avoid it....
Trademarks & Your Brand: When to Protect It and When to Just Chill (Apps, Swag, Social Media & Apparel Edition)
Not every business element needs a trademark. This guide breaks down when to protect your brand in mobile apps, promotional merchandise, social media, and apparel....
Favicons & Trademarks: Protecting the "Smallest" Part of Your Brand
Favicons are small but mighty in brand identity. Can you trademark yours? This article explores the legal, strategic, and business benefits of favicon trademarks, plus...
The U.S. Trademark Supplemental Register: The VIP Lounge for “Not Quite Famous” Brands
The U.S. Trademark Supplemental Register is a valuable tool for brands that aren’t yet distinctive enough for full trademark protection. Learn how it works, why...