Trademarks must be distinctive to get legal protection, meaning generic names like 'Tasty Burgers' often get rejected. This guide explores how to craft a strong,...

Trademark rejection for "confusingly similar" can derail your brand plans. This guide breaks down what it means, why it happens, and how to avoid it....

Not every business element needs a trademark. This guide breaks down when to protect your brand in mobile apps, promotional merchandise, social media, and apparel....

Favicons are small but mighty in brand identity. Can you trademark yours? This article explores the legal, strategic, and business benefits of favicon trademarks, plus...

The U.S. Trademark Supplemental Register is a valuable tool for brands that aren’t yet distinctive enough for full trademark protection. Learn how it works, why...

Can you trademark a book title in the U.S.? Single titles generally don’t qualify, but series titles and brands can. This guide explains the rules,...

Trademark classes are key to protecting your brand, but how many should you select? Filing under one class is cost-effective, but limits protection. Filing for...

Protecting your board or card game with a trademark is essential in today’s competitive market. This guide explains the process, benefits, and common pitfalls to...

Cybersquatting is a growing issue in the digital age. This article explores what it is, the criteria to identify it, and your legal options. Whether...