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When Your Trademark’s Description Isn’t Picture Perfect

When Your Trademark’s Description Isn’t Picture Perfect

Devin Miller
By Devin Miller

Trademark examiners often request changes to logo descriptions to ensure clarity and legal accuracy. But what does that mean for your brand? In this guide,...

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Not Good Enough? What Happens When the USPTO Wants More Evidence

Not Good Enough? What Happens When the USPTO Wants More Evidence

Devin Miller
By Devin Miller

Trademark specimen rejected? Don't panic! The USPTO often requests additional evidence to prove use in commerce. This guide covers why specimens get rejected, how to...

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Examiner Edits: When the USPTO Wants You to Fine-Tune Your Class Description

Examiner Edits: When the USPTO Wants You to Fine-Tune Your Class Description

Devin Miller
By Devin Miller

Trademark examiners often request changes to goods and services descriptions to ensure compliance with classification rules. Learn why these edits are necessary, how to navigate...

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Trademark Disclaimers: Because You Can’t Own Every Word

Trademark Disclaimers: Because You Can’t Own Every Word

Devin Miller
By Devin Miller

Did you know you can trademark a brand name but not claim ownership over common words? That’s where trademark disclaimers come in. They keep businesses...

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Why ‘Tasty Burgers’ Won’t Get a Trademark: The Power of Distinctiveness

Why ‘Tasty Burgers’ Won’t Get a Trademark: The Power of Distinctiveness

Devin Miller
By Devin Miller

Trademarks must be distinctive to get legal protection, meaning generic names like 'Tasty Burgers' often get rejected. This guide explores how to craft a strong,...

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Confusingly Similar? Your Trademark’s Identity Crisis Explained

Confusingly Similar? Your Trademark’s Identity Crisis Explained

Devin Miller
By Devin Miller

Trademark rejection for "confusingly similar" can derail your brand plans. This guide breaks down what it means, why it happens, and how to avoid it....

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Trademarks & Your Brand: When to Protect It and When to Just Chill (Apps, Swag, Social Media & Apparel Edition)

Trademarks & Your Brand: When to Protect It and When to Just Chill (Apps, Swag, Social Media & Apparel Edition)

Devin Miller
By Devin Miller

Not every business element needs a trademark. This guide breaks down when to protect your brand in mobile apps, promotional merchandise, social media, and apparel....

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Favicons & Trademarks: Protecting the "Smallest" Part of Your Brand

Favicons & Trademarks: Protecting the "Smallest" Part of Your Brand

Devin Miller
By Devin Miller

Favicons are small but mighty in brand identity. Can you trademark yours? This article explores the legal, strategic, and business benefits of favicon trademarks, plus...

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The U.S. Trademark Supplemental Register: The VIP Lounge for “Not Quite Famous” Brands

The U.S. Trademark Supplemental Register: The VIP Lounge for “Not Quite Famous” Brands

Devin Miller
By Devin Miller

The U.S. Trademark Supplemental Register is a valuable tool for brands that aren’t yet distinctive enough for full trademark protection. Learn how it works, why...

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