Know When To Make A Change

Where Are They Now

Ray McKenzie

Devin Miller

The Inventive Journey

Podcast for Entrepreneurs

2/12/2021

Know When To Make A Change

One we are boot-strapped so we are trying to get the most out of every dollar that we can get in the business. For us, we are always trying to look at different ways to market, sell and attract leads. We do the things that we can get the most out of every dollar that we can. We started initially with a digital marketing campaign but our messaging was incorrect. We had to change that. We had to pivot. We had to stop that and come back and move forward. Now we have started putting together some of these sales and marketing items with the right messaging to attract customers. We are getting a great response. We are getting a lot of leads, a lot of meetings, and a lot of feedback. More usage of the product helps us improve what we are doing. It's moving in the right direction.

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Also sponsored by Cereal Entrepreneur

The Inventive Journey

Starting and growing a business is a journey. On The Inventive Journey, your host, Devin Miller walks with startups along their different journeys startups take to success (or failure). You also get to hear from featured guests, such as venture firms and angel investors, that provide insight on the paths to a successful inventive journey.