Different trademark applications for words and logos? - Miller IP

Different trademark applications for words and logos?

If your trademark includes words, letters, or numbers, before filing a trademark application you will need to determine whether you will include any logo or stylistic element(s) as a part of your trademark application. The U.S. Patent & Trademark Office (USPTO) requires you to specify whether or not you are claiming any specific font, style, size, color, or graphics as part of your mark.

Marks without a claim to a specific font, style, size, color, or graphics are known as standard character marks and are examined purely based on the words/letters/numbers used in the mark, regardless of any aesthetics. 

If your mark is a combination of words or characters with design elements, then the mark is a design mark and the design elements are considered when the USPTO determines if the mark is trademarkable.

As each mark has different elements to consider when the USPTO determines trademarkability, each type of mark needs a different trademark application and must be examined separately.

If you want to protect both types of marks, you can file trademark applications for each type of mark separately. If your budget is tight, then choose which aspect of your mark is the most important (the words or the design) and then file a trademark application to protect that mark.


About the Firm...

Miller IP Law is a firm that focuses on small businesses, startups, and entrepreneurs/solopreneurs. We’re easy to use. We offer affordable pricing that’s transparent and flat-rate. We focus on the little guys who actually need our help. If you’d like an attorney on your team, simply schedule a Zoom call, and we’ll take care of the rest.

Top Blog Articles

1. Cheapest Way To Get A Patent

2. How Long Does It Take To Get A Trademark?

3. Why Are Patents Important?

Miller IP Law

Want to chat more about this topic, or got a burning question? Take advantage of instant chat and send us a direct message


Miller IP Law

Find Us On LinkedIn

About Our Firm…

Miller IP Law is a group of attorney's, based out of Mountain Green, Utah, who are excited to help you build your business and further innovate market places and economies. Please consider looking at our services, billed at flat rate, and be sure to grab a free strategy session to meet with us!

Start Your Journey



Get weekly stories and information about protecting intellectual property with our e-mail Newsletter today!

Need To Get In Touch With Us?➡

Schedule A Free Strategy Session Today…

Miller IP Law

Flat Fee Pricing

Straightforward for Patents and Trademarks

Miller IP Law

Patent Application

Miller IP Law

Trademark Application

Miller IP Law

Copyright Application

← Older Post Newer Post →

Leave a comment


Example Specimens/Evidence of Trademark Usage in Commerce - Miller IP

Example Specimens/Evidence of Trademark Usage in Commerce

Evidence of Use for Trademark In order to acquire and maintain a trademark registration, you must prove you are using the trademark in the marketplace/commerce...

Read more

Why Are Trademarks Important?

A trademark allows a business to protect its brand (the business's name/product names/logos) from use by others and prevents unfair competition.  A trademark also helps consumers identify...

Read more