Three Tested Tips That’ll Help You Find the Perfect Name for Your Business - Miller IP

Three Tested Tips That’ll Help You Find the Perfect Name for Your Business

It is no more news that every entrepreneur must have a thorough idea of the sort of brand name their business needs before they start searching for it. But what if you don't know where to start? What if you can't come up with a catchy name? Or maybe you're having trouble igniting your creativity?

We understand how difficult naming can be for new entrepreneurs, so we put together this easy naming guide based on what we've learned through providing company names for over 35,000 entrepreneurs.

Let's get started.

Three Important Steps in Choosing the Best Business Name

  • Recognize Your Company's Brand

  • The most important part of your brand is its name. Recognizing your brand is therefore unavoidable when naming your organization. Your brand embodies how you want your business to be seen by customers. 

    Consider the consulting firm Accenture. What emotions do you feel when you hear or see its name? For starters, it boasts a smooth, sophisticated, and high-end tone. And for one of the world's premier consulting firms, this works quite well.

    A normal digital gadget, such as the Alexa or iPhone, would not be named in the same manner because the name won’t be appropriate for their identity or what they are seeking to achieve.

  • Consider Diverse Name Ideas

  • Here comes the exciting part! Gather your group (if you have one at this point), get some markers, notes, and a whiteboard, and let your imagination run wild! Remember, the brainstorming stage does not involve analysis. You do not need to assess names right now. Simply switch on your creative channels and let your imagination loose.

    Don't be scared to jot down bad names. In fact, we strongly advise you to gather a list of names that make you uncomfortable. Who knows what you will be able to make out of them? Here are some easy tools to help you with naming:

    • Thesaurus
    • Brand or product name generators
    • Visual names, perhaps with a color component
    • Industry jargon from the industry
    • Words that rhyme

    Furthermore, involving people of different ages in your brainstorming process is critical because they have different perspectives on creative vs. traditional names. This would allow you to evaluate their distinct points of view.

    Winding up with 200 potential names at the end of the brainstorming session is a good thing because it'll give you enough options to pick from.

  • Verify Your Names

  • We all wish that your top choice from the options presented is the perfect business name for you! But before you can cheer, your shortlisted names must first pass a few crucial exams. The validation procedure will assist you in determining whether your preferred business name(s) are practical and available.

    So, ensure you obtain:

    • Feedback From Your audience: When it comes to verifying your company name, customer input is crucial. And you can do so by gathering honest feedback on your selected brand name from friends, family, or even random individuals you meet at a restaurant or bar. Walk up to them, tell them why you require their help and get their feedback.
    • Available Web Address: Every business, in general, needs a fantastic website. And to get the best it right, you must determine whether your desired business name’s .com domain name is still available. In an ideal world, you would have immediate access to However, this is not always the case, and you may have to pay top dollar for it.
    • Trademarks: This method may frustrate you, but it could save you a great deal of trouble later on, as most modern words have already been trademarked in some manner. At this point, you are free to consult with a legal professional to help you determine if the name of your firm satisfies the trademark standards. 


    Brand names can increase sales and financial performance for your company, making them the game changers you need to outperform your competition. Choosing a brand name that is synonymous with your company's identity remains a fantastic way to draw the interest of your target clients.

    Grant Polachek is the head of branding for, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.

    Photos Provided by

    If you are a startup, small business, or a solo-inventor looking for a high quality & affordable patent or trademark, you've found the right place. Miller IP Law offers transparent and affordable options specifically designed for your business goals. Grab a strategy meeting to kick things off!

    About the Firm...

    Miller IP Law is a firm that focuses on small businesses, startups, and entrepreneurs/solopreneurs. We’re easy to use. We offer affordable pricing that’s transparent and flat-rate. We focus on the little guys who actually need our help. If you’d like an attorney on your team, simply schedule a Zoom call, and we’ll take care of the rest.

    Top Blog Articles

    1. Cheapest Way To Get A Patent

    2. How Long Does It Take To Get A Trademark?

    3. Why Are Patents Important?

    Miller IP Law

    Want to chat more about this topic, or got a burning question? Take advantage of instant chat and send us a direct message


    Miller IP Law

    Find Us On LinkedIn

    About Our Firm…

    Miller IP Law is a group of attorney's, based out of Mountain Green, Utah, who are excited to help you build your business and further innovate market places and economies. Please consider looking at our services, billed at flat rate, and be sure to grab a free strategy session to meet with us!

    Start Your Journey



    Get weekly stories and information about protecting intellectual property with our e-mail Newsletter today!

    Need To Get In Touch With Us?➡

    Schedule A Free Strategy Session Today…

    Miller IP Law

    Flat Fee Pricing

    Straightforward for Patents and Trademarks

    Miller IP Law

    Patent Application

    Miller IP Law

    Trademark Application

    Miller IP Law

    Copyright Application

    ← Older Post Newer Post →

    Leave a comment


    Navigating Open-Source Technologies and Patent Considerations for Your Startup or Side Hustle - Miller IP

    Navigating Open-Source Technologies and Patent Considerations for Your Startup or Side Hustle

    Welcome to our blog on open-source technologies and patent considerations for entrepreneurs looking to protect their inventions and foster innovation within their startups or side...

    Read more
    Unlocking Success: The Latest Trends in Patent Law for Startups - Miller IP

    Unlocking Success: The Latest Trends in Patent Law for Startups

    As the entrepreneurial landscape continues to evolve, startups are increasingly turning to innovation to carve their niche in the market. From ambitious tech ventures to...

    Read more