Three Tested Tips That’ll Help You Find the Perfect Name for Your Business

It is no more news that every entrepreneur must have a thorough idea of the sort of brand name their business needs before they start searching for it. But what if you don't know where to start? What if you can't come up with a catchy name? Or maybe you're having trouble igniting your creativity?

We understand how difficult naming can be for new entrepreneurs, so we put together this easy naming guide based on what we've learned through providing company names for over 35,000 entrepreneurs.

Let's get started.

Three Important Steps in Choosing the Best Business Name

Recognize Your Company's Brand

The most important part of your brand is its name. Recognizing your brand is therefore unavoidable when naming your organization. Your brand embodies how you want your business to be seen by customers.

Consider the consulting firm Accenture. What emotions do you feel when you hear or see its name? For starters, it boasts a smooth, sophisticated, and high-end tone. And for one of the world's premier consulting firms, this works quite well.

A normal digital gadget, such as the Alexa or iPhone, would not be named in the same manner because the name won’t be appropriate for their identity or what they are seeking to achieve.

Consider Diverse Name Ideas

Here comes the exciting part! Gather your group (if you have one at this point), get some markers, notes, and a whiteboard, and let your imagination run wild! Remember, the brainstorming stage does not involve analysis. You do not need to assess names right now. Simply switch on your creative channels and let your imagination loose.

Don't be scared to jot down bad names. In fact, we strongly advise you to gather a list of names that make you uncomfortable. Who knows what you will be able to make out of them? Here are some easy tools to help you with naming:

Thesaurus
Brand or product name generators
Visual names, perhaps with a color component
Industry jargon from the industry
Words that rhyme

Furthermore, involving people of different ages in your brainstorming process is critical because they have different perspectives on creative vs. traditional names. This would allow you to evaluate their distinct points of view.

Winding up with 200 potential names at the end of the brainstorming session is a good thing because it'll give you enough options to pick from.

Verify Your Names

We all wish that your top choice from the options presented is the perfect business name for you! But before you can cheer, your shortlisted names must first pass a few crucial exams. The validation procedure will assist you in determining whether your preferred business name(s) are practical and available.

So, ensure you obtain:

Feedback From Your audience: When it comes to verifying your company name, customer input is crucial. And you can do so by gathering honest feedback on your selected brand name from friends, family, or even random individuals you meet at a restaurant or bar. Walk up to them, tell them why you require their help and get their feedback.
Available Web Address: Every business, in general, needs a fantastic website. And to get the best it right, you must determine whether your desired business name’s .com domain name is still available. In an ideal world, you would have immediate access to nameofyourbusiness.com. However, this is not always the case, and you may have to pay top dollar for it.
Trademarks: This method may frustrate you, but it could save you a great deal of trouble later on, as most modern words have already been trademarked in some manner. At this point, you are free to consult with a legal professional to help you determine if the name of your firm satisfies the trademark standards.

Conclusion

Brand names can increase sales and financial performance for your company, making them the game changers you need to outperform your competition. Choosing a brand name that is synonymous with your company's identity remains a fantastic way to draw the interest of your target clients.

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.

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