Balancing the Marketing Department and the Legal Department

Balancing the Marketing Department and the Legal Department

Marketing plays a critical role in the growth of any company. It helps consolidate relationships with existing clients and build new ones with new clients.

However, in most companies, there’s always an inherent conflict between the marketing and legal department when showcasing a company's products or services. Often the marketing department will want to stretch and exaggerate the truth to entice people to purchase the company’s products. While on the other hand, the legal department will try to protect the organization by modifying the marketing material to be clear and truthful to the point that the products sound horrible and not worth buying.

As an organization how do you find the middle ground? How do you produce highly engaging and interactive marketing content while still making sure that you are being truthful and do not land in legal issues?

Well, it all boils down to finding a balance and managing your risks.

Join us by reading this article as we discuss more on how you can strike a balance between creating highly engaging marketing content and being truthful about your products to your customers.

Marketing vs. legal

For most organizations, trying to find a balance between quality marketing and legal compliance has always been challenging. As your company grows, so does the need to create marketing content that simply isn't just enticing but is also legally compliant. So how do you do that.

For most organizations, trying to find a balance between quality marketing and legal compliance has always been challenging. As your company grows, so does the need to create marketing content that simply isn't just enticing but is also legally compliant. So how do you do that.

Find a balance

It’s hard for your sales or marketing department to keep up with the specifics legal requirements when creating marketing campaigns. They might also not be aware of some of the existing legal requirements and regulations when coming up with their promotional material. So it is important to encourage both the marketing and legal departments to work together to showcase your products in a truthful yet engaging way.

Let your marketing and legal department collaborate when brainstorming marketing content. Not only will this help your organization manage its legal risks but it will also empower both departments to work and collaborate.

Know how to manage your risks

It is important to identify your risks and understand how you can manage them.

Start by assessing any marketing risk and addressing it before it occurs through monitoring and reviewing all marketing activities.

A step further would be to ensure that you have liability insurance for your marketing activities. This will help you cover the cost of claims made by your customers or other people as a result of your marketing activities.

If you need help or have a question on this topic or any other topic, feel free to reach out to us at Millar IP Law. We will be happy to talk and strategize about your business. Good luck with your business!

Miller IP Law is a firm that focuses on small businesses, startups, and entrepreneurs/solopreneurs. We’re easy to use. We offer affordable pricing that’s transparent and flat-rate. We focus on the little guys who actually need our help. If you’d like an attorney on your team, simply schedule a Zoom call, and we’ll take care of the rest.

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