How to Come Up With a Business Name That Works

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When it comes to setting up your new business to succeed, choosing the right name is key. Not only can the wrong name make it difficult to connect with customers, but it can also lead to crippling legal problems and many other issues. If you don’t know where to start in creating a unique business name that pushes your brand to long-term success, consider these tips and resources from Miller IP Law:

Starting from Scratch

Here are the very first steps you should take when it’s time to develop your business name:

• Make time for brainstorming names; treat this as an essential business task because it is!
• Establish guidelines for the brainstorming process, such as not getting away from your company’s ideals and mission and predetermining the general length of the name.
• Use online resources like name generators to get the juices flowing.
• Consider hiring professionals to aid your business name creation. You can easily find top-notch direct marketing agencies through online job boards.

Making Sure Your Name is Unique

You must like the business name you choose. But more importantly, it must be available!

• Research the internet to rule out the possibility that someone else is operating a company under your desired name.
• Check with the secretary of state to confirm that your name is not too close to any other registered business names.
• Do a trademark search to ensure you can get a trademark or service mark for your business name.
• Secure a professional domain for your business name. This is also an excellent way to find out if there are other companies using the name you want!

Other General Tips

Finally, here are some general guidelines to consider as you work toward finding that perfect  name to represent your business:

• Come up with a name that tells the story of your brand but doesn’t limit your company’s future growth.
• Make sure your name is catchy, and avoid making it too long.
• Test your business name with a group of target customers. Can they spell and pronounce your name?
• Once you have settled on a name, register it with your state and start creating your brand!
• Last but not least, don’t forget to advertise! While you can spread the word for free via social media, you can create business cards to hand out to potential customers and clients.

Few things can hinder a strong start more than picking the wrong business name. Consider the tips above as you begin brainstorming potential names for your company. And remember to choose one that is legally available and that you are personally happy with. After all, you’re the one that will be stuck with it for the long haul!

If you are a startup, small business, or a solo-inventor looking for a high quality & affordable patent or trademark, you've found the right place. Miller IP Law offers transparent and affordable options specifically designed for your business goals. Grab a strategy meeting to kick things off!

Miller IP Law is a firm that focuses on small businesses, startups, and entrepreneurs/solopreneurs. We’re easy to use. We offer affordable pricing that’s transparent and flat-rate. We focus on the little guys who actually need our help. If you’d like an attorney on your team, simply schedule a Zoom call, and we’ll take care of the rest.

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