How to choose a URL (domain name) for your business

How to choose a URL (domain name) for your business

A domain name is similar to a company name, it requires a lot of thought. A domain name is your identity online. You want to make sure you choose a domain name that your business and is also easy to find and promote.

Here are a few tips to help you choose the perfect URL:

Make it easy

Finding a domain name that’s easy to type is critical. Don't choose domains with slang words or multiple spellings that customers might misspell or mistype.

Keep it Short

If your domain name is long and complex customers are likely to mistyping or misspelling it. Keep your domain name short and simple.

Use Keywords

Unique is not always better. Domains with keywords that describe your business and the services you offer are easier for customers to remember and find.

No #s or -

Numbers and hyphens are often misunderstood. Potential customers who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five). Similarly,  potential customers often misplace or forget a dash or hyphen (-). If you need a number or hyphen in your domain, register the different variations to redirect to the same website.

Be Memorable

There are millions of websites out there, so having a domain that’s catchy and memorable is essential.

Research It

To avoid legal issues, make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company.

Don't Wait

Domain names sell quickly, so register your favorite domain names as soon as possible. Don't forget to buy obvious variations of your domain name to avoid copycats and squatters trying to rip off your hard work.

About the Firm...

Miller IP Law is a firm that focuses on small businesses, startups, and entrepreneurs/solopreneurs. We’re easy to use. We offer affordable pricing that’s transparent and flat-rate. We focus on the little guys who actually need our help. If you’d like an attorney on your team, simply schedule a Zoom call, and we’ll take care of the rest.

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