Find Customers

Surbhi Rathore
Devin Miller
The Inventive Journey Podcast for Entrepreneurs
3/15/2021

Find Customers

I'm a really big fan of finding customers before you start building anything and that is what we did as well. We got early customers who believed in what problem we wanted to solve. And build the platform with some early feedback from them. It really helped us validate the idea we were working on. There were times when investors would be like, no, that's not a great idea. I don't think there is a big market for it. But, because we had so many customers, we could really believe in what we were solving for. I really value having those customers with our life cycle and, I give the same advice to everyone who is building a platform, product, anything. There is nothing better than getting customers involved in your journey early on, even more than investors.

The Inventive Journey

Starting and growing a business is a journey. On The Inventive Journey, your host, Devin Miller walks with startups along their different journeys startups take to success (or failure). You also get to hear from featured guests, such as venture firms and angel investors, that provide insight on the paths to a successful inventive journey.