How To Effectively Price Your Product or Service

How To Effectively Price Your Product/Service

Mark Wickersham

Devin Miller

The Inventive Journey

Podcast for Entrepreneurs


How To Effectively Price Your Product/Service

Value pricing mean that, where our focus as a business is how can we create more value for our clients? How can we change their lives? How can we make as big difference as possible? Knowing that the more of a difference we make, we can also charge a higher price. We create a win win. We both win from that. The customer gets a better result/solution and we get a better price and make more money. So we need to shift away from this cost plus mentality towards value pricing.


The Inventive Journey

Starting and growing a business is a journey. On The Inventive Journey, your host, Devin Miller walks with startups along their different journeys startups take to success (or failure). You also get to hear from featured guests, such as venture firms and angel investors, that provide insight on the paths to a successful inventive journey.

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