How To Analyze Your Business

How To Analyze Your Business

Aaron Back

Devin Miller

The Inventive Journey Podcast for Entrepreneurs


How To Analyze Your Business

What I mean by getting educated is, know who you can rely on to help you with jump-start the business. But also get better educated around the premise of your idea.


The Inventive Journey

Starting and growing a business is a journey. On The Inventive Journey, your host, Devin Miller walks with startups along their different journeys startups take to success (or failure). You also get to hear from featured guests, such as venture firms and angel investors, that provide insight on the paths to a successful inventive journey.

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 what i mean by get educated is know who you can rely on to help you with that to jumpstart the business but also get better educated around the premise of your idea [Music] hey everyone this is devin miller here with another episode of the inventive journey i'm your host devin miller the serial entrepreneur that's thrown several startups in the seven and eight figure businesses as well as the founder and ceo of miller iplock where he helps start us in small businesses with their patents and trademarks you ever need help with yours just go to grab some time with us to chat now today we have another great expert episode and we have aaron black or aaron back i always want to say aaron black but aaron back i get that a lot yup and uh just as a quick introduction to a little bit of what we're talking about we're going to talk about probably a whole bunch of fun things but anywhere from automation and ai and how it's impacting small businesses to um you know looking at the different information how it should be viewed whether you're starting small business versus enterprise um to viewing things differently as are based on the your size of your business and the role in the business uh getting involved with the network community around you and surrounding yourself with peers and mentors that will offset your abilities maybe even a little bit of low code or no code and we'll go from there and have a good conversation so with that much as an introduction welcome on the podcast erin thank you so much for having me here devon it's a pleasure to be chatting with you and uh like you teed up there i'm aaron back i'm currently a senior analyst for acceleration economy network uh and also dynamic communities uh one of the founding analysts for our acceleration economy uh global analyst network that we have uh recently just started that whole group so excited to be part of that journey uh and like devin i'm also a podcaster and have had a lot of great guests on and uh look forward to the conversation today all around these various topics you've already hit on all right awesome well that was a great introduction and excited to have a good chat so without further any further ado let's dive into a bit of the the various areas of expertise and the in the conver have a good conversation there so one that is always a bit near and dear to my heart at least on the automation side i always have a love hate i don't love hate sounds worse than it is love hate relationship though with ai more so because i always work with the on the patent side and p everybody wants to say they have an ai system or a machine learning and half of the time it's just a decision it's a simple decision tree and that's really about it and then i'm like well that doesn't really seem to be ai so i always i'm slightly tainted with ai just because i think that there's a lot of good things about it but it is a way overly used term or misused term but with that you know so give us a bit of an idea you know especially when you're talking about small businesses how has automation and ai impacted small businesses how can they maybe leverage it and utilize it and what should they be thinking about yeah i think you you hit on a couple of good points there is that there is a different differentiation between ai and automation a lot of times those are coupled together in a lot of phrases but they are two separate things and uh so something to note is that artificial intelligence while we're still i think currently i think we're still on the just the tip of where we could head with things um there's so much more to explore with ai and something to note too is that that something recently that's uh surfaced that i've noticed is there's these ai clouds available now you've seen heard of data clouds uh i'm sure for a couple years or so now they've been out but these ai clouds are now this sort of full suite of capabilities into insecurity and so forth to help folks make sense of how can i best use ai so it has all that capability there in these ai clouds but that's a lot of times out of reach for a lot of small companies those typically scream you know enterprise or you know very large sort of mid-market companies but when it comes to the small and medium-sized businesses um ai usually it falls into the realm of let's start small and simple and let's see what we can utilize it for if it makes sense for us to even use it a couple of great areas i've seen ai used and it is kind of a a bleed over into the automation area but is the chat box capabilities i mean we've all used chat bots on apps on websites you know just to interact it's a great tool for customer service teams and it also can help you know mitigate the need for extra head count within your company if you're already stretched to the max with as a small company a lot of people wearing many hats don't have a lot of time so sometimes this i'm going to jump in just because it's a area where it's kind of that bitter sweetie and on the one hand from a business owner yes or automated or chat bots and kind of the ai type of a thing is helpful to offset or reduce and i can you know get more information so if we do or want to talk with them or if we do or pick it up live or otherwise schedule a time i have more insight as to what their problem is as a consumer i hate chatbots or i hate the chat bots that you have to you know give this information and then they try and have you go to their learning library and then if it's not in the learning library they ask you five more questions to try and not give you to any human contact and if you finally make it all the way to human contact half the time is still the wrong person or they say send us an email or we'll reach out to you and it goes into the netherlands you never see it again so with that you know i'll push back or i'll ask the question i don't know push back but ask the question is i think there is a room to incorporate that into um into what you know small businesses and startups are doing but is there a what is the better way to incorporate it or in other words how do how do they realistically incorporate ai and automation and chat bots and those scenes into their business such that it improves it and makes it better rather than make it a hindrance for the customers well a lot of times i think where you're running into issues is is where you're seeing um companies stand these up but they don't revisit when they're getting feedback of did this you know solve your issue did you get your question answered did you find what you were looking for that type of thing yes that sometimes you get those in chat bots you know at the end hey did you get what you were looking for but they don't follow up there's no uh sort of re-evaluation of what's going on what's working what's not working and so therefore you're leaving people frustrated they go elsewhere they search for an email or a phone number to call up somebody uh so you're raising my head to that one yeah exactly and then and that leads to again to further frustration versus further helping it's almost like counteracting what your intended goal was of to help you know mitigate a ton of time taken up by somebody saying customer service for example on the phone going through these typical questions you have to always ask you know to get to the root of like who are you why are you inquiring about xyz or what is your issue um and you know if there was a better method and improvement on that i think we'd get more traction out of use and that and that's just one simple scenario i just mentioned is this chat bots typically you see that in in um you know for small companies medium-sized companies to try to help you know offset that but i get you it can be a frustration so now i'm going to pitch one of the ideas and i do have a patent pending on it so just in case everybody wants to steal my idea but i know i probably never will but i always here's my pitch to you or and then we'll get on to the real topic and just complete aside is my thought is that their solution has always been almost a uber for customer service in other words you know you have uber that you can get people on demand that are drivers on demand why not for a lot of businesses get it to where it you find people that have free time that are relative experts so let's say as an example you love you're an iphone user you know everything about your iphone you're you know an iphone geek and you could walk people through how to do just about anything on the iphone and but you have some free time my idea has always been you have an app where as you need customer service a connector if as that person's available they log on to the app showing their availability and then as a customer service questions come up you just connect them up with it so you just you don't have to have people waiting you don't have to have the staff you don't have to do it but it gives you that live and customer service and then you can have a ranking and rating aspects so that if they do a terrible job of interacting with the clients they're quickly put out the system but that was always my solution but i still think it would make sense and someday i'm going to hit flameth but it wasn't no i mean just to piggyback on that i think that for one i thought it's a pretty cool idea and the other the other though i maybe play a little devil's advocate if i could is that is that uh you know it's the consistency factor uh especially with say tech support uh you may talk to somebody that that didn't work you get the next available person and they'll tell you something completely different uh now you may have experienced that already with the official tech support with folks but at least there's some consistency behind it now i have actually technically and then we're going to get back to the topic oh yeah yeah you're good i thought it was always you basically you'd have a first level these are the individuals that can answer it's always that kind of that 90 of the time people can answer the questions and you really need the tech percent or tech support that really know the ins and outs that 10 so 90 of the time they can help them and then you have a much smaller subset of what is the company's tech support they can't address those issues in other words you get rid of 90 you don't have to have the you don't have to have your own support system you don't have to do it you're paying it on demand and you're only doing it when you need it and you address 90 and then for those that really are the exception to the rule then you bubble it up so to speak so that would be my solution i always think it's a great idea someday i'm gonna build it but it's put the fillers out see how it'll float you know uh get some i'll help you test it i mean hey well we'll be someday so now i'm gonna bring it back to the area of expertise now that i've yeah around the conversation it's all good it's all good one of the other questions or things that we talked about was a little bit of you know difficulty with your as a business owner and this is really all sizes of businesses but you hit with a lot of info you can be here with a lot of information if you get into it you can you know everything from how long dwell time on websites to reoccurring revenue to how often they purchase do they upsell do they not you know where are they located and that's just very tip of the iceberg and you can get into a lot more and what is difficult is to how to view those that different information based on your business based on your role based on every the size of the business everything else so if you were to maybe talk to us a little bit about how do we view information how do we gather information how do we view it whether we figure out what it means or should we just not worry about it all and just go about our lives if it's not there just kind of float along and hope for the best uh throw it throw a dart a dartboard with our eyes shut uh no i think there's kind of two big buckets if you will when you're looking for information one is the i need to better understand a topic or a theme i i hear about it i've seen it say through the news or through post but haven't really dug into it to see what it really means and to further that point what does it really mean to my role because you touched on that you know a bit you know what does it mean in my role because typically we see in a lot of organizations there's four key personas that are in pretty much any organization as your your financial folks get your technology folks operations folks and then you have various lines of business and under a line of business person that could still be a ceo cmo a vp of a subset of your organization if you're very large company so you got to understand what does this contextually mean to my role my persona what i do uh and now that i have a full understanding this can help me have a collaborative conversation with my peers to say okay how can we best tackle if we want to use this do we want to invest in it as a technology such as automation ai what have you does it make sense to do it now or down the road where can we best apply it the other is now that we have something in place how do we can pull back all that data like you mentioned you mentioned these a lot of these different data points that these are way down in the weeds the details and make sense of those and surface that uh typically what i say is is most helpful is to have some sort of business intelligence tool in place to help you make sense of that but really help you tell the story with the data as i put it um there's a lot of great tools out there many you've probably heard of like microsoft's power bi or there's tableau and there's quite a few others out there those are the top big ones players out there but to consume that data and something very important about consuming data is make sure you're not so narrow in your scope that you're missing some periphery data that could really affect the decision and what i mean by that is in your persona a lot of times say a cfo looking at say financial data but it's important to look at the periphery data of what is customers uh saying the sentiment that's going on what's happening over in sales and the impact to customers and what does the uh funnel look like that's going to be downstream eventually impacting our bottom line so you got to hit all these periphery information to consume it and say okay based on where we're located we're a local company but we hit surrounding regions because we're small but we want to expand where does it it makes sense to expand well we're doing well with this product line that we can expand a single product line in a new market to test the waters how well is that performed over time so when you'll be able to tell the story with the data like with an interactive visualization dashboard you can click through and say oh this region's doing really well that we already service and what are the best-selling products that we've got what type of customers do we have you can drill into that and get that subset of data so if you're looking to expand and grow your business or we're not doing the opposite maybe there's certain products that aren't doing well certain regions that we're not selling we need to pull back so we can you know recalibrate our resources so to speak and maybe focus on a different strategy so it's important to get a summarization because some people get lost in the details like you highlighted this point this point this point and you get spreadsheet overload or you get what i call analysis paralysis over analyzing versus okay let's take a step back let's review the data from high level summaries and then slowly peel back the layers kind of like an onion to get to the root of what we're looking at no and i think that you know i think that that is the the biggest issue with you know data and everybody you know i always watch the shows and look at the business things and it's data data data and there is definitely a lot of value to data one of my favorite and it's kind of floating around on linkedin so i don't like a lot of the social media platforms but i am a big linkedin uh user of linkedin one of the one of the ones that recently though the posts and this one that i think it gets people repost it and do it as their own even though it's not their own but is the idea the lego and you have the pile of the legos and it's you know yeah file is unbuilt legos and solid one big file there's kind of your data and then you organize each of them by color and it's like well that's organized data but it really doesn't tell you anything and then they kind of you know put it into bigger piles and kind of build like walls and you know they don't really put it together and that's you know the next level of stata and then you actually build the whole house and it talks about the story of the data and that's where it becomes valuable right it does in if you have all the data and you don't have it put together and you don't tell that story of what the data means having the data doesn't do you anything so i always i always kind of reflect or go back point back to that as which what whatever place you have within your business whatever your role is whatever your size is as you're looking for what this story is that the data tells you you don't need to get you know down into the weasel to the point that you yes i know this customer purchased this on this day and this is what they purchased right this is how long but telling the data as far as what it means to your business what does that story is hey our customers liking us in general are they not liking us why are they liking us if they're not they're not converting what is that their motivation i think piecing now it's a lot easier to say that than to do it because you have to actually write what that data means but always taking that step back and actually saying what does this what's the story that is telling you and what does the data mean on a high level why do you care about it whatever you're doing yeah and and something that's the tough part is even small companies are producing volumes and volumes of data they may not be aware of it but they're doing it i mean if you're even small companies that may be highly transactional what i mean by that they say sell maybe you're selling products and you sell a lot of them you have a high volume uh maybe not they're not high dollar products but they're high volume you sell a huge quantity on the opposite end you know you have high dollar products not as large as volume maybe they take longer to assemble or go through a lot of qa or something um but with having data in all these different places it's tough to say how do i consolidate it all first before i can even make sense of it and so i touched on a moment ago is about these data clouds which are that's our primary purpose is say hey you got data all over we'll help you consolidate it make sense of it so you have a sort of a single repository to say okay here's my data store if you will to go then make decisions from the data visualize it and see what's going on um now again that's something you'd have to review and look at to see does it make sense for our size of a company to even tackle something like that otherwise as we know data is a as a true asset resource now it's it's not just uh oh it's nice to have and we kind of reference it every once in a while it's a true asset i mean there are companies that are actually ensuring their data as a resource asset to make sure if it ever gets you know stolen hacked whatever ransomware comes along that they have some sort of store uh you know of insurance in their business but also it's backed up properly um so a lot of unfortunately for a lot of small companies they become the target of these ransomware attacks uh because they realize that data is valuable in their mind to a different purpose than what your company finds value in so it's very important to put security layers around and i mean layers like multi-layer not a single layer multiple layers have great segmentation of people who have access to certain kinds of data and then consolidating that data to make sense of it from a decision-making standpoint so data consolidation if you've got people internally they're technology savvy enough to do that bring it all together to a data internal data warehouse or a warehouse in the cloud then do that but there's tools available to help you do that if you don't so a couple of routes you can go there no i think that is definitely some a good piece of advice and i think that you know everybody is grappling you know on the one hand everybody wants to sell their their first of all everybody wants to be a sas business so they can get rid of right exactly and everybody wants to be a data business and where more value is really in the data and i think that it's still kind of catching up to we have lots of data now what do we do with it and figuring out platforms and the ways to analyze it and just to aside there that sas model i mean i know the classic model has been you know like a per user per month subscription method style um more and more a lot of these uh cloud you know as a service providers are having are using what's called consumption-based pricing so just something for aware for your listeners on startups are looking to explore some of these as a service uh products out there uh just be aware some of them are consumption based which could work for you meaning i only access it when i need it you know so therefore i'm getting charged for whatever time or volume or something that i'm doing and then you know you could have peaks and valleys because maybe you're a seasonal type of company you know you saw a lot in q4 because of the holidays or summertime because you sell a lot of products geared for spring and summer you know type of thing so you may have peaks and valleys so your consumption model makes sense now it is tough uh to kind of predict and forecast costing because you're not aware of how much we're going to consume versus a sort of a standard you know per month type of subscription model so just throwing that out when you're looking at these uh quite a few of them are going this sort of consumption based route no i on the one hand i i think on the consumer i like that better on the business if i could go back or save the old model and have people pay me you know you know pay me a monthly amount there's that's why i think everybody wants it they're enticed that hey i one because everybody's hope is kind of like you know they're going to sign up they're going to subscribe but they're not going to use it again we'll get the free revenue coming in and we won't have to do anything but i think that i think that that is an unsustainable model for most of them like it may work occasionally on netflix if you don't watch the movies for a month or two you're probably just going to leave it going because it's relatively inexpensive enough and there's a high likelihood but i think the other ones everybody wants to be that reoccurring revenue model but they don't necessarily they can't always make it fit that model because they can't provide enough reoccurring value that people are going to pay for that subscription so i think that that is a great insight is it almost that consumption saying hey now if they're not consuming a lot it ramps down if they're consuming more it rams up and they can adjust that and they can kind of move with their that model is dynamic with them so i think that's that's a great idea and a good piece of advice well one of the last questions and there's always so many more things that i wanted i know i think we could talk all day and we'd probably have a good time and everybody like yeah you guys have talked enough no more rambling but yeah before we i always have one class question at the end but before we dive to that we'll hit on just one topic i'm just nervous which is a little bit more of getting involved with you know kind of the network community and your peers and your mentors around you to help you get different ideas and angles and maybe talk a little bit about kind of because i'll back up i know i just asked questions i'm going to change the question but you know the the problem is is if you're like me and if you're an engineer you're an attorney most you're an introvert by nature and you don't want to get out and you don't want to be there and now i'm probably overcoming that overcome that at least in some levels but i think that there is that you know i don't need a network i don't know how to network and so maybe convince us of the reasons why we network but also how you actually network sure uh i actually take a multi-pronged approach to networking uh and i'll give you a few examples of that one i i am kind of an introvert unbeknownst to a lot of people uh i guess it just comes out as needed to be an extrovert but i think there's a new term for that whether you're partially introvert and extrovert but at any rate seems like they're coming up with the new term everything uh who knows yeah but uh uh when it comes time to like in-person events uh i always go with a an intent in mind meaning i'm going to learn xyz about a product or a solution i already have a some sort of application but i want to learn it better you know hear from folks additionally at in person i always make it an intent to get down say if there's is an expo floor for example are there vendors i can chat with because maybe they have specific solutions for my industry that i'm in or uh you know like i'm i do manufacturing or maybe i'm in supply chain or uh or maybe like i said i'm i'm creating sas bottles you know what are other uh companies doing that i could roll in their uh product into mine to create my solution that i want to sell so go talk on the floor but have intent so now you know something in mind you don't feel like at a loss for words because i have a plan and then a lot of companies uh or a lot of people uh i should say have a plan around who they would like to meet meaning their peers that are in their role for example i you know i do uh you know i'm a clerk in finance or i do something in the warehouse or you know shipping receiving or whatever um or your decision maker and you want your your vp of you know operations or something i want to meet my peers however i want to hear from them from all different levels of business so be open to learning from not just smb sort of size businesses but on up the the latter if you will um so that's in-person events there's also digital events and what i mean by that is not just your typical webinars uh i know so i light uh here get a little bit on the soapbox but our acceleration economy network we do digital events quite often mostly once a month we started up this year we just did one on the future office of the cfo and it was the approach is totally different uh they're interview style they're conversational so you feel at ease with who is talking it typically it's somebody that's either in a cfo or a vp of finance or a ceo that's talking about the impact of that role and what they could do so while you're there though a lot of these digital events have chats available so there's another chance to say i'm going to pop in and ask a question you're you're slightly bit anonymous at that point not fully because you signed up and registered but you can chat with others so it allows you to explore how to connect with peers or hey i loved your comment that you had or i love that insight could we have a side chat on or can i connect with you on linkedin so we can you know further the conversation so those are you know two ways to do that and others is to engage the comments on linkedin so we talked about linkedin you see a great piece or a post or an interview such as this podcast is out somewhere on linkedin put you listen watch read whatever but make a comment to to and then tag that person so they're notified and then they can respond and you can have a dialogue through linkedin messages so that's one way to kind of build your network around that personal communication even though you're not face to face with somebody since we're all remote a lot nowadays no and i like that now one of the things that i take away or took away from that is i like the idea of coming into the conversation with the ability that you can add value in other words you know a lot of times it's always coming in well i've got this great thing and you should buy it and give me money and it's like okay here's another pitch and that's i don't think but most of the time people too and i are very very astute to hey they're just trying to get me to sell they could care less about me other than if i'm going to give them money and i don't think that that adds that value you know i think if you can come in and give them a offering or service or connection or network or something do your bit of your home you know now if it's just on the fly and you're just you know mingling and chatting with people you can still come up with something if you know it's an event that's for you know cyber security and you're saying hey you know this is something that you know cyber security get have something that is in your back pocket you can offer this actual value give you an example of what we've done recently and not to help or pitch us too much but you know we have we my law firm does a diy legal services and it's you know kind of pulling in the gap for being able to you know people that maybe can't afford an attorney but need something better than nothing and it kind of fills in that a reasonable level kind of in between that so it's not such a big chasm but what we've also done is we put it as a white label service in other words it allows other people to integrate our similar service into theirs and actually get some profit sharing and some fees and other things that allow them to do that so now now when we reach out for as an example whether it's other law firms or it's you know marketers or sellers or service providers and that they're always looking to expand their services increase their revenue it's not me pitching the service from hey white label you should give me money it's hey you know i see you're in this i we have some great you know great products that i think would allow you to increase your revenue and it doesn't cost you anything and we're just really here to help other businesses to be successful as we grow as well and i think it kind of shifts out a bit of that offering something as opposed to just pitching the service so that's my my slightly yeah well yeah it goes back to that intent you go in with an intent of some sort not to sell or if you're on the consumer side i want to go with an attempt to ask certain kind of questions so you're ready to go versus feel like you're being sold too in other words uh and then if you're the person trying to sell so to speak speak the language of the customer meaning tell a story that's that of another customer that used something don't come in and say hey here's our our handout of some sort of flyer info we got a demo here those are great and helpful is that either a takeaway or yes i'm really interested but that should be after maybe that person comes with an intent with questions or starts the conversation uh for you be relatable to that person understand it's the stories that you tell are more more likely to connect versus a product you're pitching yeah and i agree and you know even taking that one step further you know when we've done it this you know this is my how i pitch and pitch pitch sounds like i'm doing the opposite you know talking about hey i've been a law firm owner for a while and i get the grind of trying to always worrying about the revenue coming in and how do i do it where can i increase it how can i offer more value and that you know almost relating it to your personal story and say here's kind of what i've done and then i'm wanting to help others who are struggling with that same problem that's kind of what we're working on you almost draw them in with oh yeah i have had those same problems as opposed to let me tell you how you can make more money in 30 seconds or less right yeah so yeah a lot of people are looking for those in time short attention span generation that we're in and i'm talking all of us not talking old versus young or in between it's just the society we're in little bits of information can be helpful and they can go a long way um you've heard of those listicles where it's like you know top five things about this those help because they're they're easier to remember easier to relate to sometimes but tell a story along with it don't and then also it highlights your expertise around a certain area or whatever industry or whatever your company does um if people understand that you're an expert at certain things and are ready to answer questions they're more likely to come to you versus you trying to pull them in you know pitch to them about what you do uh because oh wow this person really knows about xyz yeah so i'm more likely to go and ask them questions and they can answer them and then oh okay let's set something up let's see what you can do or how we can collaborate or purchase or whatever so i think that's uh where i'd like to look at things from a connection point telling the story right there with you and i think that's great beautiful i'm sure we could go on all day and have lots of great conversations and everything else won't be the only two left but rather than do that um why don't we jump to the question i always ask the end of each podcast and it's always kind of a good way to in the podcast because we talk about a lot of different things and most of the time if you're listening you look insane there's a lot of great things in there and i'm overwhelmed and i i should be doing a whole bunch of things but i don't know where to get started so with that the last question i was asked is if you're talking to a startup or a small business and they can only do one takeaway one thing that they should get started on today that would impact their business what would that one thing be for me and what i would look at is is quite frankly just get educated and i don't mean uh i i on how i'll frame that i was chatting with somebody the other day on one of my podcasts and uh they uh he is associated with a venture capital company vc and their approach is totally different when startups are looking they're they feel like they're running around like mad trying to raise capital for their company instead of focusing on the idea of what they want to found their company on their approach is to say hey let us handle that for you raising the capital and and promoting your idea and so forth so you can focus on your business and you're you're building up what you need to do what type of people do you know the reason i'm and i'm gonna circle back is what i mean by get educated is know who you can rely on to help you with that to jump start the business but also get better educated around the premise of your idea uh and what i mean by that is dot get blinders on to say okay this is what we're going to do but what are some other things that could potentially impact that from all different angles uh so if you're trying to sell like a like you said uh some sort of subscription model uh of something you know how are you going to set that up to sell it how are you going to do the recurring revenue but peripherally what could you do as a service to provide ongoing support for that um is there different ways that you can lever uh i'll go out here on a tech limb i saw an example where um a company that makes shower heads and they sell a lot of these to commercials so like hotels and so forth commercial business um and they wanted to have an ongoing sort of steady stream revenue well they came up with the idea to help hotels with water conservation so they have an iot sensor in the shower heads to help sense how much water is being consumed through here and so they can adjust you know water flow and where it's being wasteful and so forth so that became a recurring revenue for them outside of just selling the shower head and that's the end of the transaction now they can have an ongoing relationship with the customer so explore other areas get educated about things that may seem outside of the realm of what your idea is or what you're trying to sell or create to see if there's different ways to engage with your customers that can keep that long lasting relationship of them coming back to you versus oh i sold something that and one happy customer hope we get more you know you want that repeat uh customer to come back you want them to have uh a word uh and spread the word about you and your company out on social media so it makes it go viral i think that's a great they're a great uh great takeaway is eparta can recondense that back which is get educated but then there's a longer longer version behind it which i think is a lot of great words of advice so with that as we wrap up if people want to connect up to they want to be a customer they want to be a client they want to be an investor they want to be an employee they want to be your next best friend any or all of the above what's the best way to reach out to you contact you find out more sure uh the best way to find me is on linkedin uh be glad to connect with me there that's where i first touch base you can also find a lot of what i do on which is a lot of site where you'll find a lot of my content uh and then uh back at it podcast so join me on listening on on my end as i host other folks so and i'm sure we can share a lot of these links uh with uh this episode but uh that's where you can find me i'm also on twitter as well too all right well plenty of good ways to connect and definitely encourage everybody to do so so with that appreciate coming on the podcast it's been fun it's been a pleasure now for all of you that are listeners if you have your own journey to tell or your own expertise to share love to have you on the podcast just go to and apply to be on the show also make sure to subscribe like and share the podcast so we can make sure that everybody here gets to listen to these awesome episodes last but not least if you ever need help with patents trademarks anything else in your business reach out to us at millerip law just go to thank you again aaron for coming on the podcast it's been a fun it's been a pleasure and wish the next leg of your journey even better than the last thank you so much [Music]

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