How to Podcast & Generate Business

The more focused you get, the better.  

Something you NEVER want to say is "I want to just podcast about everything and I want it to be for everybody." If it's about everything, it's about nothing. If it's for everybody, it's for nobody. It's the truth, the more focused you can get, the better.

I had somebody that I've done some work with, and her name is Vanessa Edwards. She has something called "The Science of People" which is her company. When she first got started, she said that it was for "recovering awkward people." She fully expected there to be 10 people that fit that category. People that are anti-social, that get nervous around people, and wanted to recover from it.

She firmly said, she said she only had 10 customers. That's all she was ever going to get. Maybe 100 if she met EVERYONE all of the people in the world that fit that category. She literally has MILLIONS of listeners and customers now.