For e-commerce stores, blogs, and other websites, getting traffic to your sites is one of the most important things to do.*Update: There was a recent court case on this topic (Paul Nicklen and Christina Mittermeier v. Sinclair Broadcast Group) where a business would take screenshots of videos to use as teasers to get you to watch the video or read a related article. The court found that taking screenshots of the videos was copyright infringement. Takeaway: Embedding the actual video on your website continues at present to be legal but anything else can cause issues. While original content is almost always the best, sometimes it is hard to come up with your own content all the time.Additionally, you may find that perfect video that someone else has already created and you would love to embed the video on your site. For e-commerce stores, blogs, and other websites, getting traffic to your sites is one of the most important things to do. Without traffic, you cannot develop a customer base, sell products, develop a following, or anything else needed to be a success. E-CommerceOne of the many differentiators or differences between a dwindling site and a growing site is the content you provide to visitors. Content may be blog posts, videocasts, YouTube® videos, podcasts, memes, and so forth. While original content is almost always the best, sometimes it is hard to come up with your own content all the time. Additionally, you may find that perfect video that someone else has already created and you would love to embed the video on your site. This comes down to a copyright law question. As with most legal questions, it depends. Hyperlinking (Using Youtube As An Example)Hyperlinking (a regular link) to a YouTube video is not infringing on any copyright laws because the video does not appear on your site. Similarly, you can post links to any web page without asking permission from the owners. However, if you provided a regular link to a likely infringing YouTube video (a YouTube video that is placed on YouTube without owner's consent), then the issue becomes less clear. The infringing video should not have been on YouTube in the first place and posting a link to it can be viewed as a form of "distribution", which is a copyright violation. YouTube itself is well shielded because it is against their policy to host infringing videos, and once reported, all infringing videos will be removed. However, if you knowingly link to a video you believe is infringing copyrights, it is unclear if your linking is deemed a copyright violation. Embedded YouTube VideosIn 2012, the Seventh Circuit Court of Appeals decided this issue in Flava Works, Inc v. Gunter. In this case, Flava Works was an adult entertainment company producing pornographic videos and images. Flava Works owned several registered copyrights and trademarks. Part of Flava Works’ business includes streaming video through its various websites. MyVidster was a website allowing users to post videos to be searched and viewed by other users. Flava Works sued myVidster for copyright infringement regarding the embedding of videos. Flava Works, Inc. v. Gunter came to a close after the ruling was passed in favor of the defendant, Marques Gunter, the sole proprietor of myVidster.com. The court also ruled that watching an infringing video does not constitute copyright infringement. RulingThe Appeals court ruled that embedding a video that infringes on copyrighted material is not a violation of copyright law. For example, if you found an episode of The Simpsons on YouTube and embedded it in your blog, you would not be violating any copyright laws. That holds true even if the person who uploaded the video ripped it straight from The Simpsons season 3 DVD. However, the person who uploaded the video is in violation of the law. The court's decision also protects those who watch illegally uploaded copyrighted videos. Judge Richard Posner wrote in the ruling: "...As long as the visitor makes no copy of the copyrighted video that he is watching, he is not violating the copyright owner's exclusive right ... His bypassing Flava's pay wall by viewing the uploaded copy is equivalent to stealing a copyrighted book from a bookstore and reading it. That is a bad thing to do (in either case) but it is not copyright infringement." "...As long as the visitor makes no copy of the copyrighted video that he is watching, he is not violating the copyright owner's exclusive right ... His bypassing Flava's pay wall by viewing the uploaded copy is equivalent to stealing a copyrighted book from a bookstore and reading it. That is a bad thing to do (in either case) but it is not copyright infringement." Disclaimer"As with all situations, every circumstance is different and legal advice from a lawyer should be sought before proceeding on any matter in question. This article is not legal advice or a legal opinion. This article is an opinion of the writer." |
About the Firm... Miller IP Law is a firm that focuses on small businesses, startups, and entrepreneurs/solopreneurs. We’re easy to use. We offer affordable pricing that’s transparent and flat-rate. We focus on the little guys who actually need our help. If you’d like an attorney on your team, simply schedule a Zoom call, and we’ll take care of the rest. Top Blog Articles1. Cheapest Way To Get A Patent 2. How Long Does It Take To Get A Trademark? Want to chat more about this topic, or got a burning question? Take advantage of instant chat and send us a direct message
Find Us On LinkedIn |
About Our Firm…
Miller IP Law is a group of attorney's, based out of Mountain Green, Utah, who are excited to help you build your business and further innovate market places and economies. Please consider looking at our services, billed at flat rate, and be sure to grab a free strategy session to meet with us!
Get weekly stories and information about protecting intellectual property with our e-mail Newsletter today!
Need To Get In Touch With Us?➡Schedule A Free Strategy Session Today… |
Flat Fee Pricing
Straightforward for Patents and Trademarks
Patent Application |
Trademark Application |
Copyright Application |